Privacy Policy

Last Published: February 01, 2026 17:13:19 IST

Athmasakhi Matrimony (“Athmasakhi”, “we”, “our”, or “us”) is a culturally rooted, trust-first matrimonial platform dedicated to facilitating meaningful, respectful, and verified marital introductions within the Malayalam-speaking and Kerala community. We are deeply committed to safeguarding the privacy, dignity, and personal information of every member and their family.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you access our website (www.athmasakhi.com / www.athmasakhimatrimony.com) or our mobile application (“Platform”).

By using Athmasakhi, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. All personal information remains protected regardless of any change in your membership status.

1. Purpose of Data Collection

1.1 Our Commitment to Purpose-Driven Use

We collect and process personal information only to support our core purpose: facilitating respectful, verified, and consent-based matrimonial introductions between individuals seeking a lawful and committed marital relationship.

Your information is used to:

• Create and maintain your matrimonial profile
• Enable verified and compatible marital introductions based on preferences such as age, location, education, cultural background, and values
• Facilitate secure communication only after mutual consent
• Provide member support and account-related services
• Meet legal, regulatory, and compliance obligations
• Protect the platform from misuse, fraud, or unauthorized activity

We do not use your personal data for casual discovery, public promotion, or commercial profiling.

2. Legal Basis and Consent for Data Processing

By registering on Athmasakhi, you provide your explicit consent for us to process your personal data based on:

• Your consent
• Contractual necessity (to provide matrimonial services)
• Legal and regulatory obligations

You consent to:

• Processing of your profile details and photographs
• Processing of partner preferences and location data
• Use of cookies and analytics tools (for service improvement and security)
• Controlled sharing of limited profile information with other members, strictly after mutual acceptance
• Receiving service-related and account communications

You may withdraw consent for specific activities at any time. Such withdrawal will not affect the lawfulness of prior processing.

3. Information We Collect

3.1 Personal Information You Provide

• Name, gender, date of birth, email address, and phone number
• Profile photograph and additional images (if uploaded)
• Cultural, educational, occupational, and lifestyle details
• Marital preferences and family-related information (as voluntarily provided)
• Biography, education, and partner expectations
• Payment-related information (processed securely via third-party payment providers)

3.2 Automatically Collected Information

• IP address, device information, browser type, and time zone
• Login history and platform usage patterns
• Customer support interactions
• Location data (only if you explicitly permit access)

3.3 Payment and Compliance Records

In case of payment disputes or defaults, limited contact details may be retained solely for communication and regulatory compliance.

4. How We Use Your Personal Information

Your data is used strictly for matrimonial and platform-related purposes, including:

• Displaying your profile only to members you have mutually accepted
• Enabling preference-based introductions and searches
• Verifying identity and preventing impersonation or misuse
• Providing account alerts, service updates, and important notifications
• Improving platform reliability, security, and member experience

We do not sell, lease, or commercially exploit your personal information.

5. Profile Privacy and Controlled Access

5.1 Confidential Nature of Member Information

All personal and family-related information shared with Athmasakhi is treated as strictly confidential and handled with dignity and care.

5.2 Mutual Consent Model

Your profile remains private by default. Another member may view your profile or photos only if:

• They have submitted an introduction request, and
• You have explicitly accepted that request

5.3 No Public Display

Athmasakhi does not publicly display, advertise, or feature member profiles or photographs in any public forum, promotional material, or social media without explicit written consent.

5.4 Protection of Contact Details

Your phone number, email address, and identifying details are never shared with other members unless:

• Required by law, or
• You provide informed and specific consent

5.5 Member Control

You retain full control over who can view, contact, or interact with you and may revoke access at any time through platform settings.

6. Communications

By registering, you consent to receive:

• Account-related emails and SMS alerts
• Service updates and security notifications

You may opt out of non-essential communications by contacting: manage@athmasakhi.com

Push notifications are sent only with your explicit permission.

7. Photos and Profile Content

• All photos are subject to moderation to maintain community dignity and cultural respect
• Image verification tools may be used to ensure authenticity
• Content violating law, intellectual property, or community values will be removed
• Profile content is never used in promotions without explicit consent

8. Messages and Platform Communication

All messages exchanged are private and accessible only to the participating members. We use automated systems to detect:

• Harassment or abusive language
• Fraud, spam, or unlawful content

We reserve the right to restrict or remove such content to protect community safety.

9. Inviting Family or Friends

If you use invitation features, you confirm that your contacts have consented to receive such messages. Misuse for unsolicited messaging may result in account suspension.

10. Data Security

We implement strong technical and organizational safeguards, including:

• Encrypted data transmission (SSL)
• Secure servers and access controls
• Restricted internal access on a need-to-know basis

While we take strong precautions, no digital system is entirely risk-free.

11. Data Retention

• Active profiles are retained while your account is in use
• Inactive profiles may be removed after five (5) years
• Deleted accounts may be retained for up to three (3) years for legal and regulatory compliance
• Anonymous platform usage data may be retained for service improvement

12. Protection of Minors

Athmasakhi is strictly for individuals aged 18 and above. If a minor is found registered, guardians may request immediate deletion at: manage@athmasakhi.com

13. International Data Transfers

Your data may be processed by trusted service providers outside India under strict confidentiality and security agreements, in compliance with applicable data protection laws.

14. Disclosure of Information

We may disclose information only:

• To comply with legal or regulatory obligations
• To protect the rights, safety, or integrity of members and the platform
• During corporate restructuring, mergers, or acquisitions (subject to this policy)
• To vetted service providers under confidentiality agreements

15. Your Rights as a Member

You have the right to:

• Access and update your personal information
• Request correction or deletion of inaccurate data
• Withdraw consent for optional processing
• Raise grievances or privacy-related concerns

Requests should be sent from your registered email to: manage@athmasakhi.com

16. Changes to This Policy

We may update this policy to reflect legal, cultural, or service changes. Major updates will be communicated within the app or website.

17. Who We Are

Athmasakhi Matrimony
No. 17, 2nd Floor, 7th Main Road
Indiranagar, Bengaluru – 560038
Email: manage@athmasakhi.com

18. Grievance and Privacy Officer

For privacy concerns, data issues, or grievances, contact:
Grievance Officer – Athmasakhi Matrimony
Email: manage@athmasakhi.com

Response Time: Within 7 business days

Acknowledgement

By using Athmasakhi Matrimony, you affirm that you seek meaningful, respectful, and lawful marital introductions and agree to this Privacy Policy and the platform’s Terms of Use.